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![]() Clubmakers Lillywhite Frowd London Lillywhite, Frowd & Co still have a large store emblazoned "Lillywhite" in London's Piccadilly Circus and were for many years suppliers of golfing, cricket, tennis, badminton, croquet and polo equipment. Very similar to John Wisden & Co (they too published a cricketing annual [from 1872-1900] edited by Charles W Alcock, the Surrey Country Cricket club secretary). The business was started by Frederick William Lillywhite, who played in 237 first class-cricket matches between 1825 and 1853, in Islington in 1844. His nephew, James Lillywhite, also a cricketer, who twice captained England and later stood as an umpire in six tests, took over the business in 1879 at which time it became John and James Lillywhite & Co. In 1882, John disappeared from the company name and, in 1885, the firm became Lillywhite, Frowd & Co. They bought in golf clubs for resale from many leading makers, including Anderson, Auchterlonie, Forgan, Craigie, Forrester and Nicoll. They had a special agency for Mills aluminium clubs and sole rights to the Cuthbert Butchart V-groove spliced woods.
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